Social media tagboards has become a lifeline for businesses to connect with their target audience. It’s not just a social network but an entire ecosystem- tool after tool, app after app that connects to make one giant connected world. The good news is that this means you can reach people through that world who may be interested in what you have to offer. The bad news is that there are so many ways you can reach them and lose your audience. Social media tagboards are one of the more popular pitfalls new users fall into when first exploring social media marketing (and they’re probably here because they read something online about using tagboards).
Generally speaking, businesses use tagboards to increase the relevancy of posts on their social media profiles- usually by tagging photos or videos from other platforms or photos that represent the same subject matter or idea. You might see tagboards being used at places like theme parks or amusement parks, as these aren’t just attractions but also experiences that cater to different audiences throughout the day. If you don’t use them, it’s likely someone else does, and those people may not be your target audience. So before you continue reading any further, let’s look at why you shouldn’t be using them:
What is a Social Media Tagboard?
Tagboards are usually forum-style websites that allow you to create a “board” of content related to certain keywords or topics. You can post your content on the board or “comment” on other members’ posts. Most users are, at best confused and, at worst, misinformed when it comes to tagboards. So let’s clarify: tagboards are not social media profiles where you post updates, photos, and videos relevant to your brand and community. Tagboards are websites that allow users to create a “board” of content related to certain keywords or topics. You can post your content on the board or “comment” on other members’ posts. That’s it.
Read More: Top 5 React developer tools firefox
No One Sees Your Content
Ever notice how marketers are always talking about how many people saw their posts? Where do you think these people are? It was a post on a social media platform with billions of users. It’s almost certain these people have no idea who you are or what you do. So, you post a photo on a social media tagboard with a relevant caption, and billions of people see the post. Great. Where do you think these people are? It was a post on a social media platform with billions of users. It’s almost certain these people have no idea who you are or what you do. You might say, “well, they’re not following me, and I can reach out to them later!” This is a great idea, but it’s not how social media works.
You’re Tricking People Into Thinking It’s Relevant
Tagboards are like billboards- they’re constantly shouting out what they are, what they’re about, and the topic they cover. So because you’re tagging photos and videos from other sites, people will assume they’re relevant to your brand. Except that’s not true. Most people on social media have no idea what a tagboard is. They’ve never seen one, so when they see your posts on one, they go with the flow and assume it’s relevant to them. Except it’s not.
You’re Fighting the Natural Order of Things
If you’re ever in doubt, ask yourself this question: “Would I do this if I were an actual human?” Would you post a blog on a tagboard and expect people to see it who weren’t going to read it to? Would you spam your followers with a bunch of posts that weren’t relevant to them? No, of course not. You wouldn’t do any of that. So why would you ever do it on a digital billboard? Of course, this is partially a jab at those who use social media without a social media strategy.
You Can’t Measure Success
How can you know if you’re achieving success if you can’t measure success? The only way to know this is to measure it. And you can’t do that if you’re not tracking the things that matter to you. So if you’re using a social media tagboard, you need to ask yourself, “what’s the purpose of every post?” Are they reaching their intended audience? Is each one contributing to the overall goal of the social media campaign?
Social media is a powerful tool when used correctly, but using a tagboard can be a huge mistake. Tagboards are not social media profiles; they are forums where users create boards of related topics. And while this does help you reach new people and build relationships with them, it also hurts you when you forget that these are not your target audience. By not using a social media tagboard and instead posting content on your relevant social media profiles and targeting your audience, you can reach more people, have more engagement, and build more relationships than if you were using a tagboard.