How To Use Zoho Analytics: 5 Ways to Boost Your Marketing Performance

How To Use Zoho Analytics: 5 Ways to Boost Your Marketing Performance

How To Use Zoho Analytics: 5 Ways to Boost Your Marketing Performance. Zoho Analytics, a part of the Zoho CRM suite, helps you to measure and analyze your marketing performance. It gives you insights into how your campaigns perform and what kind of ROI they generate.

Marketing is one of the most challenging tasks for businesses today. With so many channels, methods and technologies available today, it becomes difficult for companies to stay ahead of their competition. Thankfully, many tools help marketers in their day-to-day operations and boost their marketing performance. This blog post will discuss how you can use Zoho Analytics to boost your marketing performance. Read on to learn more…

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What is Zoho Analytics?

Zoho Analytics is an intelligent suite of marketing tools that helps you measure and analyze your marketing performance. Zoho Analytics is powered by artificial intelligence and machine learning algorithms. It is designed to automatically analyze your data and provide you with insights into how your campaigns are performing and what kind of return they are generating. Zoho Analytics is available as part of the Zoho CRM suite. With Zoho CRM, you can create engaging content, manage leads and contacts, and automate your sales processes. But Zoho Analytics is the part of the suite that helps you measure and analyze your marketing performance. Zoho Analytics can be used for a wide range of businesses and industries, including B2B, B2C, digital marketing, BTL, and e-commerce.

How to use Zoho Analytics?

You can immediately get started with Zoho Analytics by signing up for a free trial. Once you create an account, you can start tracking your campaigns. To get started, go to your dashboard and select ‘Analytics’ under the ‘Marketing Tools’ section. From there, you will see the following options: ‘Dashboard’, ‘Campaigns’, ‘Segment’, ‘Filters’, and ‘Reports’.

Key highlights of Zoho analytics

  • Schedule automated tracking – Automatically track your campaigns so that you can measure your ROI and analyze your performance. You can select specific dates and times to track your campaigns. 
  • Key Insights – Use these insights to dig deeper and find out the reason behind your campaign’s performance. It’s like a report card for your campaigns. 
  • Campaign Compare – You can easily compare two campaigns to find out which one is performing better. You can even export the data to Excel. 
  • Report Builder – Create reports and audits based on your data. You can also export data for further analysis or create custom reports. 
  • Import/Export – You can easily import and export data from your Excel as well as formats. 
  • Advanced Filters – Using these filters, you can easily set up complex criteria to segment your data.
  • Audience Insights – Use these insights to figure out where your audience is located, what device they use, their interests, and more. 
  • Advanced Reporting – Create custom reports with custom metrics, share reports with colleagues, create audit reports, and more. 
  • Automate – You can schedule automated campaign tracking to boost your marketing performance. 
  • More – You can also automate other CRM activities such as sending email campaigns, scheduling customer follow-ups, lead scoring, and more.

Supported marketing channels in Zoho Analytics

  • Email Campaign – Create and manage email campaigns using templates, images and formatting. You can also schedule automated nurturing for your campaigns. 
  • Landing Page – Create landing pages for your campaigns. You can then track conversion from these pages and manage customer interactions from these pages. 
  • Social Media Posts – Post content from Facebook, Twitter, LinkedIn, and Google. With Zoho Analytics, you can also track performance from Instagram and YouTube. 
  • Landing Page Campaigns – Create landing page campaigns, and track performance from these pages. 
  • Landing Page Sharing – Track the activity on your landing pages and share these pages across social media. You can also see who has interacted with these pages. 
  • Website – Create a website for your business and track performance from these pages. 
  • Video Campaigns – Create and manage video campaigns, track performance from these campaigns, and even measure their engagement. 
  • Website Campaigns – Track performance from your website. You can even set up dynamic linking, analytics, and content management features on your website. 
  • Content Marketing – Create content for your campaigns, such as blog posts and video campaigns, and track the performance of these campaigns. 
  • Mobile App – Create mobile apps for your business, track performance from these apps, manage customers from your mobile apps, and even measure the lifetime value of your customers from mobile apps. 
  • In-app Campaigns – Create campaigns that run in your mobile apps, and manage customer interactions from these in-app campaigns.

5 ways you can use Zoho Analytics to boost your marketing performance

  1. Automate – You can automate tracking your campaigns to boost your marketing performance. This can be done through Zapier or IFTTT. 
  2. Segment – Once you have tracked your campaigns, you can segment them based on specific criteria such as device, location, and more. 
  3. Compare – Now that you have tracked your campaigns, you can compare their performance against other campaigns. This can tell you which campaign is performing better. 
  4. Audience insights – Once you have tracked your campaigns, you can use the audience insights to figure out where your audience is located, what device they use, and more. 
  5. Report builder – Once you have tracked your campaigns, you can use the report builder to create reports that are based on your data. This can be used by your team members to assess the performance of their campaigns.

Conclusion

Zoho Analytics is powered by artificial intelligence and machine learning algorithms. It is designed to automatically analyze your data and provide you with insights into how your campaigns are performing and what kind of return they are generating. With Zoho CRM, you can create engaging content, manage leads and contacts, and automate your sales processes. But Zoho Analytics is the part of the suite that helps you measure and analyze your marketing performance.